PGCM Digital Marketing


Digital Marketing encompasses the use of digital technologies for facilitating the marketing of a product or a service. It has become the most popular buzzword in the industrial world with more and more businesses wanting to establish a stronger online presence. Hence, Digital Marketing as a course is gaining immense popularity in the contemporary world with everyone getting curious about the tools and techniques of this unique form of marketing. As the industry is booming with digital marketing jobs for fresher, pursuing a program in this field is filled with colossal scope. But before opting for a degree or short-term program in this domain of study, it is important to understand the subjects you will be studying. Hence, we have come up with this blog that elaborates the Digital Marketing course syllabus at diploma, bachelor’s degree and master’s level.

A certification or diploma in Digital Marketing mainly familiarizes students with its basics and fundamental components, techniques and tools. It aims to impart the learner with the key features of Digital Marketing, Search Engine Optimization (SEO), Video Marketing, E-mail Marketing, Budgeting, Planning, etc.

It Includes:

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Web Analytics & Google Analytics
  • E-mail Marketing
  • Web Design
  • Introduction to CRM
  • Video Advertising
  • Digital Marketing Budgeting
Career Potential
  • SEO (Search Engine Optimizer)
  • SEM/PPC Specialist
  • Social Media Marketing (SMM)
  • SMO
  • Content Writer/Copywriter
  • Content Manager
  • Website Designer & Graphics Designer
  • Website Developer
  • UI/UX Designer
  • Digital Marketing Analyst
  • Influencer