Objective

The major objectives of international marketing are outlined as follows − To enhance free trade at global level and attempt to bring all the countries together for the purpose of trading. To increase globalization by integrating the economies of different countries. To achieve world peace by building trade relations among different nations. To promote social and cultural exchange among the nations. To assist developing countries in their economic and industrial growth by inviting them to the international market thus eliminating the gap between the developed and the developing countries. To assure sustainable management of resources globally. To propel export and import of goods globally and distribute the profit among all participating countries. To maintain free and fair trade.