Objective

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention. To provide intensive theoretical and practical knowledge of marketing management. To develop understanding the core managerial principles. To hone students critical thinking and analytical skills. To develop the analytical and decision-making skills required to meet and perform in a growing business environment.